Pay Per Click for HVAC Companies is very different than most other industries due to the cost per lead moving up and down as the weather changes. As the weather become more mild, and the number of homeowners searching for services goes down, the competition gets high and so do the prices.
Understanding HVAC PPC
This being said, Pay Per Click is an excellent resource for HVAC companies that are trying to extend their reach past just organic listings on Google. It’s a pay-to-play service, but it absolutely brings more visibility to your business much quicker than any other digital marketing avenue.
Note: You can expect to start seeing leads in as soon as 2 weeks after signing up for the LeadsXM program.